Assam...a land of myths and mysteries

Assam is a land of mountains and hills, plains and lowlands, the land of the Red coloured Brahmputra River cutting across the serene blue hills and mountains. The mighty River Brahmputra which rises in Tibet, flows through the entire length of Assam and finally empties itself into the Bay of Bengal. This lifeline of Assam is also known as Lohit (deriving from Lauhitya in Sanskrit, meaning the red river). The legend behind the red river is that sage Parashuram washed off the bloody stains off his body after committing matricide thus regaining his sainthood. The red colour of the water gives the name of red river to Brahmputra.

Derivation of the name “The Red River” is from the fact the river Brahmaputra is the source of sustenance, cultural identity for the communities who reside on the bank. “The Red River” envisions to similarly nourishing the communities as the river has, for so many years.

The vision of The Red River is to create sustainable markets spaces of ethical and fair trade for the home made products of the artisans of the un-reached/un-explored regions. We, at The Red River, plan achieve this by creating a brand for the hand made products of the region and linking to niche, premium markets where there is a demand for "conscious" goods.